L. +971 2 585 4060M. +971 50 165 9200

Most Trusted and Dependable Vegetarian Brand.

UAE’S LARGESTDESTINATION FOR VEGETARIANS

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About HOIBN

Ten years of trust.Our new home.

Indian By Nature (IBN) was launched in February 2016, driven by three core founding missions:

  1. Unprecedented quality
  2. Personalised hospitality
  3. Honest price

Our consistent and unwavering commitment with willingness to go beyond this mission has earned our guests' immense love and respect. This has been the bedrock of IBN's journey.

This focused commitment has led to Indian By Nature becoming the most-trusted and dependable vegetarian brand in Abu Dhabi. This is not just our credibility, but our true identity!

Over the 10 years, IBN has evolved organically, growing from a modest start into HOUSE OF IBN (HOIBN), a single destination of 14,500 sq ft exclusively designed for vegetarians. HOIBN is not just a restaurant, but “an entire eco-system” for our guests. It is a “one-stop destination” for multi-brand restaurants, retail, banquet, an artisanal café and a range of products and services.

At HOIBN, guests can dine, do weekly shopping, celebrate special days and meet their community. HOIBN is positioned to become the largest destination for vegetarians, in Abu Dhabi, and in the entire UAE.

As we transition from IBN to HOIBN, we are even more resolute in our commitment to our founding mission. The core principle, “What is not good for my family, is not good for yours too” is ringing even louder and stronger. We will never compromise on our promise: sourcing the highest quality ingredients, maintaining a meat-free and egg-free environment, using cheese sourced with plant-based rennet, avoiding MSG and additives that change the taste or texture of natural food, and using limited approved colouring agents.

To support HOIBN's unparalleled eco-system of products and services, we have curated a team of specialist Chefs to ensure we deliver on our promise of authentic flavour and culinary experiences in their truest form.

House of IBN. A new journey. Many experiences.

Our Principles

Family first.

What is not good for my family, is not good for yours too.

We will never think or act in any way that could jeopardise the health and well-being of our guests. We will always create an environment of good thoughts, positive attitude and happiness to ensure the food imbibes these virtues.

Culture of care.

We care and it shows.

“What can I do better today” defines our approach to continuous improvement, covering hygiene, quality, menu innovation, personalised hospitality, and the attitude of always going the extra mile.

Honest pricing.

Honest food demands honest pricing.

Our prices are honest. They keep the business healthy and growing, and never take advantage of your trust.

Ambassador Club · The World of Benefits

One club. 18 brands.Dine. Shop. Celebrate.

A two-tier subscription based loyalty program to reward you across all our brands, for everything you enjoy with us.

The Ambassador Club's unique feature is that during a single visit, a guest can dine at the restaurant, shop at the retail outlet, celebrate a milestone and order private catering—all while redeeming rewards for every purchase.

This has never happened with any brand or eco-system before - 18 brands of products and services in a single destination - designed to ensure the guests always benefit.

  • A welcome bonus when you join
  • Rewards on every purchase from any HOIBN brand
  • Rewards when you bring a friend
  • Redeem rewards for key purchases outside HOIBN
  • Annual super rewards
Ask about membership